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PROTECT
WHAT
MOVES YOU

Premium sneaker care that restores, protects, and transforms. Trusted by sneakerheads across India. Your shoes deserve the best.

Safe for all materials Tested & approved Made in India
SNEAKER CARE KIT
Complete 3-piece cleaning kit — restores any sneaker to its original glory
₹599 ₹899
Fast delivery 🔒 Secure checkout
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10+
Happy Customers
4.9★
Average Rating
100%
Material Safe
3+
Months Tested

SHOP THE COLLECTION

Premium care essentials. Engineered for perfectionists.

BORN FROM
OBSESSION

Hashlay was built by sneaker enthusiasts who were tired of watching their best pairs age badly. We believe everything you own deserves care — and we set out to make that care effortless, effective, and premium.

🎯
Our Mission
To deliver professional-grade care products to everyday people who love what they own.
🔬
Tested Rigorously
Months of in-house testing on leather, mesh, suede, canvas and more. Only then did we launch.
🚀
Vision for Tomorrow
We're starting with sneakers. Cars are next. Everything what moves you will have a Hashlay solution.
H
👟
"We didn't make a product. We made a promise — every sneaker deserves to look its best."
— Hashlay Founder
2026
Founded
India
Homegrown

SEE THE DIFFERENCE

One application. Transformative results. No scrubbing. No damage.

👟
BEFORE
AFTER

💡 Air Jordan 1 Retro — cleaned with Hashlay Sneaker Foam + Brush Kit in under 10 minutes. Safe on leather and mesh panels.

SEE IT IN ACTION

👟🧴
Full Sneaker Cleaning Tutorial
⏱ 4:32 min · Sneaker Care
✨🪥
Unboxing the Hashlay Kit
⏱ 2:15 min · Product Review

WHAT PEOPLE SAY

★★★★★ 4.9 / 5.0 · Based on 4 reviews
LEAVE A REVIEW

FREQUENTLY ASKED QUESTIONS

Everything you need to know about Hashlay products, delivery, and care.

How do I use the Hashlay Sneaker Foam?
Apply a small amount of foam directly onto the cleaning brush. Scrub gently in circular motions on the sneaker surface. Wipe clean with the included microfiber cloth. Allow to air dry naturally away from direct sunlight. For heavy stains, repeat the process once more.
Is Hashlay Foam safe for suede sneakers?
Yes! Our pH-balanced formula is specifically tested and safe for suede, nubuck, leather, mesh, canvas, and synthetic materials. We recommend using lighter pressure on delicate suede surfaces and always use the soft-bristle brush to avoid any material damage.
How long does delivery take?
Standard delivery takes 3–5 business days across India. Metro cities (Mumbai, Delhi, Bangalore, Chennai, Hyderabad) typically receive orders within 2–3 days. Northeast and remote areas may take up to 7 business days. You'll receive an SMS/WhatsApp update once your order ships.
Is Cash on Delivery (COD) available?
Yes, Cash on Delivery is available across most pin codes in India. A small COD handling charge is applied at checkout. Some remote areas may not support COD — online payment is always available as an alternative for all locations.
What is the return/refund policy?
We offer a 7-day hassle-free return policy. If you're not satisfied with your product, contact us at contacthashlay@gmail.com within 7 days of delivery with photos of the product. Refunds are processed within 5–7 business days to your original payment method.
Does the foam provide waterproof protection?
The Hashlay Sneaker Foam primarily cleans and restores your sneakers. It provides a light protective coating that repels minor water splashes. For heavy-duty waterproofing, we recommend using our foam as a base clean before applying a dedicated water repellent spray.
How do I use the Pro Cleaning Brush correctly?
Use the brush in gentle circular motions with moderate pressure. For uppers and delicate materials, use light strokes. For soles and midsoles, you can apply more pressure to remove stubborn dirt. Always use the brush with foam — never dry scrub, as this may cause light scratching on sensitive materials.
How often should I clean my sneakers?
For daily wear sneakers, we recommend a light clean after every 3–4 wears and a thorough clean once every 2 weeks. For special occasion sneakers or limited editions, clean after every wear. Regular cleaning prevents dirt buildup and extends the life of your sneakers significantly.

LET'S TALK

Have questions? Want to collaborate? We're always happy to hear from our community.

Email
contacthashlay@gmail.com
WhatsApp
+91 74831 38340
Location
India 🇮🇳

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